4/14/2023 0 Comments Outo com cdpOf course, there’s a lot more nuance to it than that. The difference between a CRM and a CDP comes down to this: CRMs help manage customer relationships, while CDPs help manage customer data. They serve different purposes and are often used in tandem to provide a consistent, personalized customer experience. ![]() They’re both ranked so highly because they’re not mutually exclusive. ![]() ![]() In fact, they’re both so important that, according to Salesforce, CRMs rank as the most common technology used by high-performing companies to manage their marketing data, while CDPs rank a close second. And to collect and manage this information, two types of technologies have developed that are easily mistaken for each other: customer relationship management systems (CRMs) and customer data platforms (CDPs).ĭespite their similar names, each serves a distinct purpose that has a tangible effect on the bottom line. ![]() To do their jobs, marketing, sales, and product teams need information about their customers.
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